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corporate video Archives - Page 6 of 6 - S-Films

Oct 25
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Editing in studio

The Corporate Video Interview – Pt. 3

By Tips/Techniques, Uncategorized

I’m editing a series of videos for a Fortune 500 global company.  They had crews from around the world shoot these.  I’ve seen some really good stuff, and some not so good.  So in today’s blog, here’s some problems to avoid. Shooting subject against a window might look good to your eye, but is a very tricky lighting situation.  There can be a difference of 5 or more stops between the ambient light on your subject and what’s outside that window.  So if you expose for the subject, the window is blown out.  If you expose for the window, your subject is dark.  With good lighting, you can get the exposure of your subject even with the outside exposure.  With this big editing job, I had about ten interviews sent in against windows.  One was lit nicely.  Half weren’t lit…

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Oct 24
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Corporate Video Interview

The Corporate Video Interview — Pt. 2 SOUND

By Tips/Techniques

Serendipitous Films, in Dallas and Fort Worth, Texas, produces corporate video, commercials, music videos and feature films. This is the second part of the series on t corporate video interview. Now let’s talk about sound in the interview. At the non-professional level, sound is simply taken from the mic built into the camera. At almost no level is this sound good and acceptable. So you get into a quiet room. You still contend with air conditioning noise, fluorescent lighting hum, and whatever other ambient sound. I don’t know of a single instance where this sounded good. Next up is to put a decent shotgun on the camera. Still not so great. If it’s all you can do, get close to the interviewee. I was recently sent on a shoot where I was told by the client to simply have a…

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Oct 21
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Lighting for the corporate interview

The Corporate Video Interview, Pt. 1

By Tips/Techniques

One of the mainstays of corporate video production is the interview.  Also the mainstay for documentaries– they have a reputation for being on the dull side– unexciting… static.  It’s not always this way.  And some of the most engaging videos are full of interviews. Interviews are used to help tell the story.  Sometimes, they can be used as a substitute for a narrative– the pulling out of soundbites, linked together, tells the story without a script or narrator.  Or sometimes, interviews are used to help accentuate the narrative. First, let’s start with the mechanics of the interview shoot.  Most likely you’re interviewing a person who is not a professional actor.  In the corporate world, people will have different levels of experience with being interviewed.  Often, people are nervous.  They want to make sure they say the right thing.  Jobs have…

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Oct 10
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Greenscreen in studio

General Rules and Guidelines for Corporate Video Productions

By Tips/Techniques

Caveat– all rules are made to be broken from time to time.  But to break a rule in art, I believe you need to know what the rule is, versus it being an accident.  So here are some random thoughts about corporate video: Easiest way to price a corporate video is by the “finished minute.”  This means that if you want a five minute marketing piece for the web, the simplest way to quote it is $x times 5 minutes.  Standards for simple video might be in the $1K range.  I’ve had some videos in the $7K and $8K range.  Usually the shorter the video is, the higher the price per finished minute will creep up.  For example, if you price a video out at $2K per finished minute for a 5 minute video, and then decide to just cut…

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Oct 07
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Dallas Video Production

Dallas Video Production

By Tips/Techniques

Serendipitous Films is a full service film and video production company, specializing in corporate video, commercials, music videos and other production services like shooting and editing. There was a time when Dallas claimed the moniker of “the third coast.”  Obviously, LA and NYC are first two, and in the 80’s, movies and tv shows were coming to Dallas. The allure is clear– Dallas has a strong national commercial production industry, which provides top quality crew and equipment.  So bringing the entertainment work in is a great compliment to the corporate and commercial video and film work.  Since the 80’s, Dallas has been on a  roller coaster of a ride– seeing the heights of Walker, Texas Ranger shoot week to week providing much in the way of jobs and rentals.  And seeing the lows, like when the SAG Commercial actor strike…

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