There are big differences when it comes to being on a TV or movie set or being on a corporate shoot. Both have their pros and cons. So, lets divvy them up shall we? Movie/TV Film Set Corporate Video Set Breakfast is regularly provided and usually consists of hearty breakfasts foods Breakfast may or may not be provided depending on the call time, but if it is it can range from fast-food to coffee and doughnuts Buffet-style lunch, so you get whatever catering deems edible Usually ordering from a restaurant nearby, so you choose from a menu 12-15 hour days with short turnarounds Normally 8 hours or less 60+ crew members Anywhere from 2-20 people (usually an average of 4-8) Union and non-union Usually non-union Designated departments (i.e.- camera, grip, electric, wardrobe, etc.) and you can get in serious…
Why Use a Spotter in Drone Shooting? Aerial footage is something that many clients request for a corporate video shoot or production. Whenever someone shoots with a drone (sometimes called a UAV – unmanned aerial vehicle), the person operating the drone is designated the drone operator. The drone operator is not there only to fly the drone. They are also responsible for the look, movement, and feel of the footage. it is difficult for drone operators to watch their surroundings, since they are also busy concentrating on the flight of the drone. This is where a spotter comes in handy. You may be asked to spot for a drone operator and there are a few things that you’ll need to know. And for companies that get FAA approval for drone operations (a FAA 333 Exemption), a spotter is mandatory. …

Handheld gimbals are not new anymore, and the release of the DJI Osmo moves the handheld gimbal into the next generation. Ever since we grabbed our small phantom drone, turned it on, and held on to it, moving around the location to get that “steadicam” effect, it was clear a new market (or call it a new tool for the videographer) was opening up. Several years ago, we here at SFilms in Dallas purchased a relatively cheap powered gimbal (sold by a US distributor, but clearly made in China). It required a GoPro, but we used the device constantly in our corporate videos. It was taken on road tours for a corporate retail client of ours, for internal communications, and we used it on construction sites and other places as well. And it fell apart. We had to take screws…

Passion for the Dallas Corporate Video Here in Dallas, Texas, we enjoy nothing more than to see the look on a clients face when they see one of our extraordinary videos. Not only do sweat and tears go into every video we do, but our heart and soul as well. We take the client’s expectation and desires and then we try to go above and beyond the call of duty. This not only ensures that the client will be satisfied, but also that they will be calling us the next time they need a video done. We all love return business. So what are the elements that need to be in a corporate video to get a “call-back”? Well, besides being a pleasure to work with, here are the top 3 things that are must-haves in your next corporate video. Production…

You’ve been asked to be in the company video. You’ve read our blog on what to expect and what to wear here. There are a couple of different ways you will be shot and included in the company video. In this article, we will discuss these different methods and how you can best represent yourself and your company. Most company videos are shot documentary style, the subject being interviewed by someone off camera. Another method is to do a “stand up” looking straight at camera, like a news reporter. There isn’t a best way, because all these are “tools” and sometimes you need a hammer, and other times you need a screwdriver. So it all depends on what job you need the video to do. So let’s discuss. Documentary Style You will usually sit down (occasionally you might stand), and…

Corporate Video Versus Movie Making For all those film students who are graduating from different colleges and some film schools, one of the first choices you have to make is money or art? (It’s a trick question we’ll address below). You’ve just spent two or four (or six) years studying film and video. You’ve learned to shoot and you’ve learned to edit. You might have learned how to work with a crew. You’ve problem-solved and you are now looking for that job (career) you’ve invested so heavily in both time and money. If you’re driving goal, you’re burning obsession is to make narrative feature films, then really this article is not for you. This is for the film and video professional who enjoys shooting or editing one person corporate stuff, or working with a three to five person crew in…
Okay– I’m starting to see more and more activity for the FAA 333 Exemption and want to throw some thoughts in there– especially to help those UAV operators who might consider plopping down some fat stacks to companies offering to help them with their 333 exemption. Now I’ll preface by mentioning it’s all changing anyway. But right now, if you want to legally operate a drone for commercial purposes, you have to either have a commercial pilots license, or you have to ask the FAA to give you exemptions from those rules. To be the Pilot in Charge of a UAV, even with a FAA 333 Exemption, the PIC must have some level of pilot’s license. Some people (I know a few), have applied for and gotten the 333 exemption without having a pilot’s license. What this means, is that…

The UAV market is exploding. It is the wild west out there. The FAA is trying to come up with standards and procedures for the technology that has outpaced them. With the incredible accessibility of drones, corporate video makers have found a new tool to add to their arsenal. What drone footage gives you, is a point of view seldom seen from a camera mounted on a tripod, five feet up from the ground. The drone hits the sweet spot– 10 fee to about 60 feet– for unique visuals. But just because a video producer has a drone, doesn’t mean they can fly it well. Drone work still requires an artist’s touch. We are finding that some producers simply jerk the drone around in the air, moving it here and there, and not really getting the full production value. Can…
What’s Trending in Corporate Video One of the trends in corporate video production has been the increase in production value. This can be attributed to several factors– companies realizing that their brand image is directly tied to quality of their corporate communications, and the advent of new and better tools for production. Old Days of Corporate Video Twenty years ago, only large corporations could afford a video department. It could easily take a million dollars to build out a video production facility with a camera and edit room. In Dallas, one corporation dropped over a million dollars in the early nineties to finish out a little studio. One tape deck (like a Sony BetacamSP BVW 75) was $45K new. A camera could easily run $70K. In the nineties, the computer revolution started taking hold (as it had with desktop publishing)…
The Corporate Video Music Track A powerful music track can change a corporate video dramatically. Sure there are the times where a company is playing the video silently at their trade show booth, but most of the time, videos are watched and listened to. The foundation of editing is the soundtrack. Often, when we’re in post production on a corporate video, the audio is the first thing we lay down. This is common with the “documentary” style corporate video. We find all the interview soundbites, lay in the music (so we know where to take a breath for a short video montage to music) and often cut to beat for the high impact sports style corporate video. The Source of Corporate Video Music Licensing music is an important aspect of corporate work. Production companies looking to cut corners have placed…