corporate video Archives - Page 2 of 6 - S-Films

File Management for Production Companies

By Corporate Video Production, For the Crew, Info, Tips/Techniques, Video Production No Comments

On Set File Management Production Companies Problems One of the biggest “gotchas” that production companies can encounter is lost or corrupted footage.  It sounds simple: “Copy camera cards over to hard drive.”  But it’s the most critical job on the set.  You mess this up, and you can lose that great performance, that wonderful camera work, those awesome sets.  So to avoid this pitfall, let’s look at the tools you need. File Management Tools First of all you need a computer and hard drives.  Preferably two (or more).  Industry best practice is to take the camera card, copy it over to two different hard drives.  And make sure you copy to each hard drive from the card—don’t copy to a hard drive, eject the card, and copy from the first hard drive over to your back up hard drive.  If…

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History of the Camera Part 2

By For the Crew, Uncategorized No Comments

History of the Camera Part 2 For part 1, click here.  The importance of this information is in giving you, the new camera production person, background into why things are the way that they are.  We discussed progressive film rate and interlace film rate in part 1. The 1990’s The call was out for quality.  For decades, the television signals and standards stayed exactly the same.  But technology was starting to improve and though the television industry resisted change, eventually it to caved.  Why did they resist?  They have millions of dollars invested in equipment.  You change to HD and all that expensive gear would become garage sale material. But eventually, the call for quality started to overcome the call for everything to stay the same.  Everyone agreed it would be called “High Definition” or HD, compared to Standard Definition…

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History of the Camera, Part 1

By Corporate Video Production, For the Crew, Tips/Techniques, Video Production No Comments

Intro to the Camera For incoming interns and new students of corporate film and video, we cover the basics of the camera and answer questions such as “what is progressive scanning?” and “what’s the difference between component and composite video?” and more. Brief History of the Camera Cameras were created in the 19th Century by utilizing glass to focus light onto a chemically treated surface.  As technology improved, glass got better and the chemically treated surfaces were improved.  By the early 20th Century, the cameras had become somewhat standardized.    Then motion picture cameras came along.  Same principle- but instead of taking one frame or picture, now a motor was created to speed the chemically treated surface (film) through the housing to enable taking many pictures each second.  This started by hand cranking the film through (resulting in variable speed– notice…

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Shooting Video at Tradeshows

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production No Comments

Video Tradeshows One of the calls we get a lot, is to see if we can shoot video at tradeshows.  Because companies and corporations drop a serious investment in tradeshows.  The cost of attending, with travel. The exhibitor fees.  And the booth construction.  With all this investment, businesses want to make sure the marketing pays off.  And that’s the bottom line: Sales. So video at the tradeshow extends the reach of that investment.  Whether video is used to grab the attention of potential customers walking by or used as a broadcaster on social media, video at the tradeshow can magnify the marketing and multiply the results. Tradeshow Video’s 4 Components Usually this has four components: Pre-shot and edited content to be displayed at tradeshow Video coverage of the tradeshow, both the booth and the tradeshow itself Interviews and testimonials with clients…

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The Corporate Video Documentary

By Corporate Video Production, Tips/Techniques, Video Production No Comments

The Corporate Video Documentary There are many different styles to use when crafting a corporate video.  Some might be news-style– a “reporter” or spokesperson talking directly to camera.  Others might be conceptual– recreating scenes out in the sales environment or such.  But out of all the video styles in use in corporate America, the documentary is probably the most common.  The Documentary Style This is the video that is interview driven, what people call talking heads.  Some might view this style as boring or flat.  But it all depends on how you approach it. The talking head, documentary-style video can be highly effective.  There’s a reason it’s the most common style of corporate video out there. The Power of BRoll To make it more engaging, the key is to cover the interviews with footage about what they’re talking about.  This…

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Why Video Tape a Corporate Conference?

By Corporate Video Production, Live Event, Tips/Techniques, Video Production No Comments

Corporate Conference Video All the sales people from all around the country are gathering at a hotel in the big city.  An agenda is set– you’re going to hear from the president and CEO.  VP of Sales.  The marketing team might present their plan for the new fiscal year.  A motivational keynote speaker inspires the troops.  The national team goes into the city for a dinner cruise on the river.  And the top producers in the company get awarded. Your Story Why are they gathered?  To hear your STORY.  The company STORY.  And if you don’t tell the story, someone else will.  Your competitors.  Or your colleagues.  Or someone who doesn’t tell your story accurately.  Your story your way. Your STORY can live longer than the moment it was told by using video.  You spend all this time, resources and money on…

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Top 4 Tips for Freelancers in Video Production

By Corporate Video Production, For the Crew, Tips/Techniques, Video Production No Comments

The Top 4 things every Freelancer needs to know about Video Production History of the Freelancer The word freelancer comes from medieval times– when a fiefdom needed an extra lance or two for the defense of their city or for the attack on someone else’s city, the would hire an extra knight or two to bring their sword and lance along.  A “free lancer” did not belong to anyone or any fiefdom.  Today, a freelancer is usually not employed, but works job to job, gig to gig.  And they usually make more money for working less days than someone employed. And it’s easy to start a freelancing career in corporate video.  You can begin at the entry level– a production assistant.  And this goes all the way up to directors and producers.  How you set yourself apart will determine how…

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The Industrial Video Shoot- Have the Right Tools

By Corporate Video Production, Info, Tips/Techniques, Video Production No Comments

The Industrial Video shoot comes with it’s own unique challenges.  And by industrial, I’m referring to a corporate video that is manufacturing/construction based.  As with any job, having the right tools can make the job significantly easier while increasing quality.  Try painting the outside of your house with a tiny brush.  Or no brush at all.  But have the right brush– or step up to a sprayer or power roller, and the job is completely faster and with better quality.  Tools are everything. Industrial Video Tools The tool box for the industrial video begins with the camera.  Most video professionals will use the camera and the tripod, and use it for most of their shooting.  It’s like the screwdriver.  Whether the job calls for big screws, or little screws, they might try to make the single screwdriver work for everything….

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Hot Corporate Filming

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Corporate filming in the summer!  And down here in Dallas, Texas, that means things are heating up this time of year.  For the corporate film set, this can have some major impact.  So in today’s blog, let’s talk about temperature and it’s effect on shooting industrial and corporate video. Hot Corporate Filming When shooting in a hot environment (July in Texas certainly qualifies), you can expect production to slow down.  If you’re shooting indoors, it’s not as big a deal.  But if you’re shoot is taking place outdoors, this can lead to a huge time delay.  With the heat, the crew starts to move slower.  People need more breaks.  When you schedule the shoot, make sure you allow for these delays. Logistically, try to avoid parking the base camp in unprotected hot areas.  Look for shade and areas that people can take…

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The Corporate Video Spokesperson

By Corporate Video Production, Seminars, Tips/Techniques, Video Production No Comments

The Corporate Video Spokesperson In corporate video, sometimes it’s beneficial to have a person talk directly to the audience.  They look right at the lens to tell the story.  This is called being a corporate video spokesperson.  In today’s article, we talk about the skills necessary for a spokesperson on camera for your corporate video.  In decades past, most people were unaccustomed to performing in front of the camera, looking directly at the camera.  But thanks to today’s selfie culture, there’s quite a few budding “spokespeople” at every company. The Non-Professional and the Professional Actor However, this article is not limited to just non-professional actors (company employees).  The professional actor can benefit from a review of proper tips and techniques of being a spokesperson.  The non-professional actor is one defined as working for the company, has not had acting lessons,…

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