Tag

corporate video Archives - Page 5 of 6 - S-Films

Nov 01
Love2

Why Dallas for Corporate Video?

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

The Big D King of Corporate Video The Dallas metropolitan area is a have for corporate video production and corporate communication.  A strong crew base, many video production companies, studios and resources are available in Dallas.  Some might say this is due to the strong number of large corporations headquartered here.  Names like Exxon, Kimberly Clark, Frito-Lay.  But all the large companies will have their own video production divisions or departments.  And you can point to places like Houston– they have many large corporations but the video and film production resources available in Houston are small in comparison to the Dallas-Fort Worth metroplex. The key to the corporate video industry in Dallas is the number of progressive and growing mid-size companies.  Mid-size means they need the communication muscle that the large Fortune 500 companies have, but don’t have the internal…

Read More
Oct 30
Love2

Editing the Corporate Interview Video

By Tips/Techniques, Uncategorized, Video Production

Corporate Video Documentary Style One common style of corporate video is the “documentary-style” approach– the story told through interviews.  This can be in conjunction with a voice over narrator, but more commonly, told entirely through interviews.  It’s called “documentary-style” due to most docs relying heavily on interviews. Production The quantity of interviews can vary– a good number is a minimum of three (though there are times the one person video works, especially in a short video, or web video that’s around 60 seconds or so).  We’ve had projects where we’ve shot as many as 30 people for one video.  Because Dallas Fort Worth is home to many large corporations, we see many videos shot in this style in the metroplex. Post Production The way we approach the Doc Style video at SFilms is to create one timeline of “selects.”  We…

Read More
Oct 28
Love2

How Long is a Corporate Video?

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

It’s a Matter of Length One of the most common questions we get asked by our clients is how long their video should be.  In some ways, it’s akin to asking how long is a piece of string.  Well, it all depends.  Let’s look at some of the variables. Variables for Your Corporate Video Who is your audience?  Is it an older crowd that grew up on 1960’s and 70’s television and movies?  Or is it a much younger crowd who has grown up on YouTube?  That younger person is not going to easily sit through even a ten minute video, unless you keep a very fast pace in the editing.  Likewise, the older person might be turned off a bit by the “MTV” style editing.  We did a video on a retirement plan– it was a little longer than some…

Read More
Aug 30
Love2

One Person Shoot and Edit

By Uncategorized

Shooting And Editing Sometimes, we get a call for us to send one person on a client’s job that requires shooting and editing.  In this post, we’ll discuss the best practices and tricks/techniques to help it go smoother. What to Take on a Video Shoot and Edit: For a recent job that required the Shooter/Editor to be on a tour bus with the client, our shooter took five cameras, a MacBookPro and several USB powered harddrives.  In addition to support equipment like tripod, etc, he also took a drone for aerial footage.  The cameras were a C100 for main recording, a 5D mark 3 for additional shots and the ability to shoot stills for the client as needed, and three GoPros. The biggest hit for the client was the drone– we were able to get those “wow” shots that pulls…

Read More
Jul 31
Love0

Going On-Camera for Corporate/Commercial Video

By Corporate Video Production, Tips/Techniques, Video Production

Tips and Suggestions for being interviewed on camera Congratulations (or condolences) on you being selected to be in front of the camera for that corporate video.  Maybe you’re a client and are doing a favor for a company with a product or service you love.  Or you’re employed by a company and have been selected to tell the corporate story.  Here are some tips and things to keep in mind to help you out. Most interviews are conducted “documentary” style—you’re being asked questions by an off-camera interviewer, so you’ll look at them and not the camera.  When you look directly at the camera and talk, it’s usually a “spokesperson” role, and is very different to the interview we’re talking about here. Many people desire to have the questions beforehand.  There are pros and cons to this.  Most likely, you’re being…

Read More
Dec 08
Love0
Audition in NYC for Rising Stars

Audition Tips from a Working Film Director

By Tips/Techniques

In addition to our corporate video productions we do in the Dallas, Fort Worth area, SFilms has made five feature films over the years starring Adam Baldwin, Mimi Rogers, Lou Diamond Phillips and others.  In today’s post, we talk to actors about quick tips to instantly impact their auditions and give a better chance for landing that role. The Dilemma for Local Actors When I was casting for Rising Stars in New York City, the producer that hired me (as well as most producers in LA and NYC) had a bias against local actors.  They were fine for bit parts and dayplayer roles, but not for principles or leads.  And as we auditioned back at home for these roles, I thought about this dilemma and why the local actors are handicapped right out of the gate. So how can a local actor…

Read More
Nov 30
Love0

What Camera Should I Buy?

By Tips/Techniques

I get asked this by friends and family and the answer depends on what they want it for and how manual/automatic they want it.  But I was asked this by someone in the industry.  They are ready to upgrade to new technology and liked the setup I have for corporate video production. Camera for Corporate Video First, more often than not, I use a DSLR for my corporate work.  But occasionally I need something to record long form– like a seminar or meeting.  So what follows is what I recommend for corporate film– like interviews and sales videos, or marketing videos.  If you’re recording a board meeting, the DSLR is not the best choice. Camera–  I have the DSLR Canon 7D.  My DP Ron Gonzalez has a 5D (both shown in the picture on the right).  A Partner of mine…

Read More
Nov 23
Love0
On the film Rising Stars

Two Camera Shooting in Film and Video Production

By Tips/Techniques

Two Cameras in Feature Films & TV When it comes to the number of cameras on a film set, traditionally, movies are shot with one, while television shows are shot with four or five. Now that doesn’t mean movies aren’t shot with more cameras– I think at one point, Cameron had five or six on Titanic and for special effects and stunts, there might be ten or more.  And more recently, Peter Jackson had something like 37 Red Epics on “Hobbit.”  But he’s also shooting 3D, and for the sake of discussion, I’m not talking about 3D here, because in that case, two cameras really mean four and we’re not going there. Film Style But when someone says “shooting film style” that means that it’s primarily going to be shot with one camera. The difference is a film shoot utilizes…

Read More
Nov 21
Love1
Slow Motion

Reviewing the Video Film Slider

By Reviews

Video Production Benefits from Smaller Cameras and Cool Toys With the smaller cameras, come cool toys and tools that can have a great impact on your production value.  As of late, there has been a huge boom in sliders.  I know I’ve been using them the last year or two– to the point where it goes out on every shoot.  Sliders are a simple basic replacement for dollies.  Now film and video productions can get great smooth right and left movement for a fraction of the cost and manpower.  You can even truck in and out with them and in some extreme cases, you can crane up and down. At SFilms, we use a basic Glidetrack.  And recently, we bought a Slyderdolly from Digital Juice that has been pretty impressive.  It’s robust, strong, sturdy and comes with features and accessories…

Read More
Nov 15
Love0

Dallas Video Production Drives Corporate Filmmaking

By Tips/Techniques

The Corporate Video Meets the Movie At Serendipitous Films, we have a long track record of award-winning corporate video experience.  But one skillset that is being utilized more and more in corporate video is our experienced in feature films.  It’s not enough to train, motivate and sell through talking heads for some corporations.  So we’re being asked to create exciting canvasses to communicate the client’s content. Case in point– over the years, our most awarded and successful training video was a spoof of Forest Gump.  Today, that continues with a Fortune 500 company calling on us to create little “movies” with their employees to train on program and service features.  Another client is asking for a promotional video in the form of a movie trailer.  This generation is the YouTube Generation.  Videos need to be quick, funny, sincere, sensational.  And…

Read More