Category

Corporate Video Production

Nov 01
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Why Dallas for Corporate Video?

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production No Comments

The Big D King of Corporate Video The Dallas metropolitan area is a have for corporate video production and corporate communication.  A strong crew base, many video production companies, studios and resources are available in Dallas.  Some might say this is due to the strong number of large corporations headquartered here.  Names like Exxon, Kimberly Clark, Frito-Lay.  But all the large companies will have their own video production divisions or departments.  And you can point to places like Houston– they have many large corporations but the video and film production resources available in Houston are small in comparison to the Dallas-Fort Worth metroplex. The key to the corporate video industry in Dallas is the number of progressive and growing mid-size companies.  Mid-size means they need the communication muscle that the large Fortune 500 companies have, but don’t have the internal…

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Oct 31
Love2

Office Space Available

By Corporate Video Production, Tips/Techniques, Uncategorized No Comments

We have several offices available for sublease here at Serendipitous Films.  One is a large corner office measuring 17ft8in X 17ft9in.  Another is a small office that is 14ft6in X 8ft3in.  We also have a reception area, common areas such as kitchen, etc. Our offices are located in Haltom City, a suburb of Fort Worth, on the Dallas side.  We are in the Studios121 building on Airport Freeway.  The synergy here is great, with 3 stages and other creative businesses in the building. At Serendipitous Films, we produce corporate videos and communications, commercials and feature films.  If you think you might be interested, give us a call and let’s chat.

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Oct 28
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How Long is a Corporate Video?

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production No Comments

It’s a Matter of Length One of the most common questions we get asked by our clients is how long their video should be.  In some ways, it’s akin to asking how long is a piece of string.  Well, it all depends.  Let’s look at some of the variables. Variables for Your Corporate Video Who is your audience?  Is it an older crowd that grew up on 1960’s and 70’s television and movies?  Or is it a much younger crowd who has grown up on YouTube?  That younger person is not going to easily sit through even a ten minute video, unless you keep a very fast pace in the editing.  Likewise, the older person might be turned off a bit by the “MTV” style editing.  We did a video on a retirement plan– it was a little longer than some…

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Jul 31
Love0

Going On-Camera for Corporate/Commercial Video

By Corporate Video Production, Tips/Techniques, Video Production No Comments

Tips and Suggestions for being interviewed on camera Congratulations (or condolences) on you being selected to be in front of the camera for that corporate video.  Maybe you’re a client and are doing a favor for a company with a product or service you love.  Or you’re employed by a company and have been selected to tell the corporate story.  Here are some tips and things to keep in mind to help you out. Most interviews are conducted “documentary” style—you’re being asked questions by an off-camera interviewer, so you’ll look at them and not the camera.  When you look directly at the camera and talk, it’s usually a “spokesperson” role, and is very different to the interview we’re talking about here. Many people desire to have the questions beforehand.  There are pros and cons to this.  Most likely, you’re being…

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Jul 07
Love0

Unconventional Warfare in Corporate Video Shooting

By Corporate Video Production, Tips/Techniques, Video Production No Comments

Video Recording Equipment and Specialty Tools We Use As technology forges on, new tools and techniques are being created that have made a recent dramatic impact on the corporate video landscape.  In the army, you have a soldier and a rifle.  In special forces, you have all sorts of different weapons and ways to get the job done. At Serendipitous, we feel that in addition to a strong “standing army” to cover your corporate story, that a “special forces” group is imperative to give the video an edge in this highly competitive battle field for the attention of the viewers.  This means thinking outside of the box– and in video production, the box is a static camera, about five feet high (where the cameraman’s eyes are).  Many video production companies tell the majority of the story from this point of…

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Jun 23
Love0

Tips for Being Interviewed On Camera For The First Time

By Corporate Video Production, Important Info for Your Corporate Video, Tips/Techniques, Video Production

Telling your story for your company’s video Congratulations (or condolences) on you being selected to be in front of the camera for that corporate video. Here are some tips and things to keep in mind to help you out. Most interviews are conducted “documentary” style—you’re being asked questions by an off-camera interviewer, so you’ll look at them and not the camera. When you look directly at the camera and talk, it’s usually a “spokesperson” role, and is very different to the interview we’re talking about here. Many people desire to have the questions beforehand. There are pros and cons to this. Most likely, you’re being interviewed because you’re an expert in the subject matter—speaking off the cuff will have a more natural feel. However, you can be more prepared if you were given the questions before the interview. Also, many…

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Feb 24
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Longterm Timelapse Video Production – A Primer

By Corporate Video Production No Comments

Construction and Industrial Longterm Timelapse Video Production Lately, we’ve had a lot of calls from our construction and industrial clients to provide long term timelapse for projects that are going on. So here’s a primer on what timelapse video is and how we break it down. First, let’s define timelapse. Video runs at 24 or 30 frames (pictures, if you will, I don’t want to get into interlace or progressive discussion) a second. What time lapse does is to take one picture every so often, then you combine them into a video, which plays back each picture at 1/30th (or 1/24th) of a second. Interval – this is the length of time between the taking of a picture. The longer the interval, the *faster* the video will play. So if you’ve got a one month timelapse that you take one…

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Feb 10
Love1

Video “Packages” For Live Corporate Events Keep Attendees Engaged

By Corporate Video Production, Live Event, Video Production No Comments

We’ve just come off of our client’s annual convention, held at a large hotel in the Washington DC area.  Over the five days of the convention, we shot a lot of video, recorded the speakers in multi-cam, and did on-site editing to play back video as it was happening nearly live. But one thing we did was started months before.  And that was creating video “packages” for playback during the conference.  The term “package” comes from the broadcast world and refers to pre-produced video stories usually used in live event to highlight an upcoming act, highlight what was happening backstage or what transpired earlier.  You see this a lot in the live portions of performance shows like American Idol or America’s Got Talent.  You’ve seen them a hundred times– the video of the artist explaining why they chose this song,…

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