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webadmin

Jul 25
Love1

How To Use Video Marketing to Generate Business Leads

By Uncategorized

Today more than ever having a web presence is essential to building a strong brand, qualifying prospects, and generating more leads. One of the most effective ways to promote your business on the internet is through videos. Visual media is shared more often than traditional text, using the power of video you can deliver a more contagious and effective message that spreads through social networks. Video marketing is one of the most underrated methods for lead generation; if used correctly, however, videos can be the most significant part of any online marketing campaign. Here are a few tips that will help increase your lead generation with video marketing: Create engaging videos that educate or inform A lot of the time when you see videos for service providers, product owners, and other companies you see self-promotion videos. While these videos have…

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Jul 07
Love0

Unconventional Warfare in Corporate Video Shooting

By Corporate Video Production, Tips/Techniques, Video Production

Video Recording Equipment and Specialty Tools We Use As technology forges on, new tools and techniques are being created that have made a recent dramatic impact on the corporate video landscape.  In the army, you have a soldier and a rifle.  In special forces, you have all sorts of different weapons and ways to get the job done. At Serendipitous, we feel that in addition to a strong “standing army” to cover your corporate story, that a “special forces” group is imperative to give the video an edge in this highly competitive battle field for the attention of the viewers.  This means thinking outside of the box– and in video production, the box is a static camera, about five feet high (where the cameraman’s eyes are).  Many video production companies tell the majority of the story from this point of…

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Jun 23
Love0

Tips for Being Interviewed On Camera For The First Time

By Corporate Video Production, Important Info for Your Corporate Video, Tips/Techniques, Video Production

Telling your story for your company’s video Congratulations (or condolences) on you being selected to be in front of the camera for that corporate video. Here are some tips and things to keep in mind to help you out. Most interviews are conducted “documentary” style—you’re being asked questions by an off-camera interviewer, so you’ll look at them and not the camera. When you look directly at the camera and talk, it’s usually a “spokesperson” role, and is very different to the interview we’re talking about here. Many people desire to have the questions beforehand. There are pros and cons to this. Most likely, you’re being interviewed because you’re an expert in the subject matter—speaking off the cuff will have a more natural feel. However, you can be more prepared if you were given the questions before the interview. Also, many…

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Jun 09
Love0

The Hero’s Journey Storytelling Part II

By Tips/Techniques, Video Production

  Continuing the Story with Part II of the Journey This is part II of the journey, a continuing story that allows us to break down the pieces of a story to craft a message that people will remember for the way it made them feel. The power of a story comes from people being able to relate to it and share it with others for generations to come. 6 Last Steps of the hero’s journey Approach for the Inmost Cave The Hero must make preparations required to Approach the Inmost Cave that leads for the Journey’s heart, or perhaps central Ordeal. Maps may be reviewed, attacks planned, and maybe the Enemy’s enforces whittled down, before the Hero could face his greatest fear or perhaps the high danger lurking within the Special World. The confident Hero could bypass these preparations…

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May 28
Love0

Better Storytelling Through The Hero’s Journey

By Tips/Techniques, Video Production

 Using The Hero’s Journey As A Guide This is a 2 part post about using the Hero’s Journey as a guide to become a better storytelling. The Hero’s Journey is a model for creating a stories that is often used to create compelling story lines. It can be a pattern as well as many myths from different cultures throughout history. It isn’t the only method to tell a narrative but, as it has a very ancient lineage; stories based on this model seem to be especially satisfying. Let’s check out the first 6 Steps in the hero’s journey: The Ordinary World Since the target audience usually experiences the Journey over the Hero’s eyes, we have to be able to relate with him. The Ordinary World offers us the chance to identify with the Hero’s urges, drives, as well as problems,…

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May 12
Love0

Find a Niche Market to Make Your Videos Stand Out

By Video Production

  Break Through The Clutter With A Specific Target Market A big drawback to the myriad information available on the Internet these days is that the majority of markets are saturated to the point where the competition is so high it’s difficult to break in unless your marketing very clearly stands apart. This is why we recommend the use of video, and more specifically videos that target a very specific niche or target market. While one solution that is always crucial in any type of marketing is to develop unique and creative content, another way to get around the crush of marketers out there is to find a little-known yet high-demand niche and cater to it. Don’t limit your marketing, raise the bar Often when marketers hear the word ‘niche’ they get a bit antsy; indeed, a ‘niche’ is often…

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Apr 28
Love0

Two Tips for Stellar Results Through Video Marketing

By Uncategorized

Video Marketing is no longer an option Over the past several years, consumers have become more and more inclined to watch videos online and as a result, video marketing has become both an effective and popular way of marketing to consumers. Many companies are finding that video marketing is no longer an option for them, rather it is an essential marketing tool that customers expect them to use; if you’re just beginning with video marketing, here are a few quick tips to help you reach out to your market with more effective communication and a higher possibility for success. Use powerful hooks to attract and retain your audience  The titles you use, as well as the first bit of copy in your video or sales letter are called ‘hooks.” Hooks should be specifically designed to entice potential clients into obtaining further…

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Apr 10
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The art and science of creating engaging storytelling videos

By Uncategorized

Storytelling videos evoke emotion and encourage engagement Video content is quickly becoming one of the most popular new ways to market products and brands online. There are many companies that are jumping onto this bandwagon and producing advertising and marketing content that showcases and demonstrates some of the products that they have available in their inventory. However, some of the most popular and engaging videos that have had success on platforms like YouTube, Vimeo and other video sharing platforms involve the use of detailed storytelling to generate interest and evoke emotion. Make it more likely to remember your message Storytelling in video content is one of the best ways that you can create a memorable experience for the user. When you create a memorable experience that’s engaging and that actually connects with someone who is watching your video, this increases…

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Mar 31
Love0
dallas video production company

Acting: A Director’s POV

By Seminars

“After the third time this actor approached me, I decided I would never cast him again.” “I got a real inside peek into what this actor was really thinking.  She forgot she was still mic’d and I was wearing my headsets.” “This actor was extremely talented.  But he hosed me in post with his performance.” These are thoughts of a working film director.  You can learn to save time, money and heartache in post, while cementing your reputation as a seasoned, veteran actor. Announcing a new workshop for Acting: A Director’s POV!  Join us Saturday April 12, 2014 for a 3 1/2 hours, hands-on workshop, from a director to an actor.  Register here. Daniel Millican, writer/director for five feature films has worked with Adam Baldwin, Lou Diamond Phillips, Sean Patrick Flanery, Joey Lauren Adams, Mimi Rogers and more.  On casting…

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Mar 12
Love0

Are you leveraging social media for branding and traffic?

By Video Production

Although it’s a fairly new technology, social media has quickly become one of the best places for people to share stories, life experiences, and pictures, and keep in touch with friends and family. Since most social media websites usually have thousands or even millions of people at the same time online, they are the perfect place for businesses to expand their client base and draw traffic to their website through the use of video. Using video and having a solid video marketing strategy will help your company become an industry leader. Video usually encourages people to share and has a multiplying effect when their friends can also see it and find out about the product or service that is covered in the video. Videos are much more likely to go viral through social media While pictures and text also tend…

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