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Today, businesses and corporations are seeing the power that comes from a viral video campaign.  With sometimes minimal financial effort, companies can reach millions without spending millions.  There’s only one problem– a successful viral campaign can’t really be guaranteed.  You can spend the money and inflate the numbers somewhat, but at the end of the day, successful viral videos can be categorized into three styles and have one thing in common– compelling content. Let’s define “compelling” in today’s computer age.  In a viral video campaign, the word means that a user readily and eagerly clicks the “play” button and more importantly, then clicks the “share” button.  This is what “compelling” means.  The audience is compelled to watch and share.  So for companies that feel it imperative to take a company powerpoint and turn it into a viral campaign often miss…

Construction companies in the Dallas Fort Worth area are utilizing the powerful tool of video more often these days.  A video can demonstrate the abilities of a construction company when still pictures and plans fail.  We have been called upon often to film large construction jobs, important tools and equipment, and ongoing operations. If a picture is worth a thousand words, remember, there’s 24 of those every second in a video.  And what we’re finding is that construction takes a special skill set to properly photograph and cover with video.  Some of our clients have started a large multi-year job and call us in halfway through, relying on video shot by the contractor or the guy in the sales office.  They immediately notice a difference when they see our videos and often express to us, that they wish they had…

Dallas, Texas, has been a hot spot for corporate video production, increasingly over the last 30 years.  With the North Texas area being centrally located in the United States, Dallas is a strategic location for company headquarters.  Back in the 1980’s Exxon moved it’s worldwide headquarters to Irving (a suburb of Dallas) and many other corporations have followed suit. This has led to a high demand for corporate video production in Dallas and nearby Fort Worth.  Especially with the growth of web and internet videos, companies are searching for reputable video and film production houses to help create short web videos for sales and marketing. Dallas offers generally lower rates than the two coasts.  Being a relatively non-union state enables the corporate client’s dollars to go directly to the production value on the screen.  And the crew in Dallas and…